So this morning I get an email from Light CMS. Usually in the mornings I check my email on my phone so I'll just browse down my list and see if any of the new ones are interesting. When I come across an email from some place that I randomly signed up at just to see how their processes work, I kind of sigh a little because it's kind of like a girl that you take out on a date just to be nice and now she keeps calling you...and, dude, it's over, seriously. Ok, so that's kind of mean but I think you get the idea.
However, this email seemed a little different than the standard "Thank you for signing up, here's a reminder of all the stuff you've already spent time looking at on the site" type of email. The subject line said "Ashley with LightCMS" and I though that this was very clever, just make it look like it's from a specific person. So I cracked it open and read a very non-threatening and actually inviting email. They put the unsubscribe information right at the TOP instead of hiding it (like you're never going to find it) down at the bottom. I appreciated that. Then they provided a photo of a friendly looking 'consultant' (eww, makes me think MLM) who offered assistance. Real help from a person and not an FAQ that has every answer except the one I need, snazzy. Then it offers the consultant's full name and "personal" email address so that you can bug them personally with your questions.
Well, I have to tell ya, I was pretty impressed with this because of its simplicty and effectiveness. I liked the personal touch because it set it apart from what you usually see every day. Creativity in marketing can be so incredibly effective in the small details like this simple example. I mean, hey, if it gets some designer to waste 15 minutes of his time writing a positive blog post about it then it's a good thing, right?
However, this email seemed a little different than the standard "Thank you for signing up, here's a reminder of all the stuff you've already spent time looking at on the site" type of email. The subject line said "Ashley with LightCMS" and I though that this was very clever, just make it look like it's from a specific person. So I cracked it open and read a very non-threatening and actually inviting email. They put the unsubscribe information right at the TOP instead of hiding it (like you're never going to find it) down at the bottom. I appreciated that. Then they provided a photo of a friendly looking 'consultant' (eww, makes me think MLM) who offered assistance. Real help from a person and not an FAQ that has every answer except the one I need, snazzy. Then it offers the consultant's full name and "personal" email address so that you can bug them personally with your questions.
Well, I have to tell ya, I was pretty impressed with this because of its simplicty and effectiveness. I liked the personal touch because it set it apart from what you usually see every day. Creativity in marketing can be so incredibly effective in the small details like this simple example. I mean, hey, if it gets some designer to waste 15 minutes of his time writing a positive blog post about it then it's a good thing, right?
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